公共知识分子微博意见的领袖作用及依托研究

Leader Role and Support by Opinions of Public Intellectuals on Microblog

公共知识分子①在微博空间内成为意见领袖是使命使然。公共知识分子所拥有的知识、技术优势,以及胆识和分析、处理问题的能力,使它们在各自的专业领域或相关的人群中享有威望,他们独具的人格魅力使其微博意见对公众舆论的导向性成为必然。公共知识分子的微博意见领袖作用集中体现在引导舆论、化解矛盾、传递正能量,促进社会的和谐与进步。从公共知识分子到微博意见领袖,既需要个人的不懈努力,也需要科学合理的机制保障。

The mission of public intellectuals in the microblog space made them become opinion leaders.The knowledge,technical advantages,courage and analysis as well as the ability to deal with problems make them enjoy prestige in their own professional field or related in the crowd,and their unique personality makes the opinion on microblog the guidance of public opinion.The public intellectuals opinion leader role embodied in guiding public opinion,resolving contradictions,positive energy,promoting social harmony and progress.From public intellectuals to microblog opinion leaders,personal unremitting efforts,scientific and reasonable mechanism are all needed to guarantee.