河南省建筑涂料行业经营发展策略研究

Strategy Research of Business Development of Building Painting in Henan Province

随着固定资产投资在国民经济中所占比重的不断上升,建筑涂料行业也面临着市场需求的快速增长和行业结构的不断变化,河南省建筑涂料行业在地方经营环境影响下其经营行为具有鲜明地域特征,并存在经营者文化素质低、资金周转困难、同行业同质化竞争等方面的问题,对这些问题进行深入分析,并找到解决问题的方法。

With the rapid rising of fixed assets investment proportion in national economy,building painting business is faced with the fast increase of market demand and constant changes of business structures. With the influence from regional economic operation environment,the building painting business in Henan Province has clear regional characteristics and faces many problems,such as the low culture quality of business operators,the shortage of capitals,and competition inside the same business. Only by profound analysis and study of these problems,should the countermeasures be found.