网络消费市场消费者行为调查分析——以陕西地区网络消费市场消费者行为为例

Investigation and Analysis of Consumer Behavior in Network Consumption Market——Taking Shaanxi Province as An Example

网络消费在中国发展迅速,形成庞大的市场,正在改变人们尤其是年轻人的生活。问卷调查显示:以年轻人为主力的网络消费者的行为决策不像传统的面对面购物那样一蹴而就,而是与其消费行为特征、消费行为因素、网络商家销售产品的策略等因素密切相关,因而,网络消费者的消费行为显得既前卫又传统,既大胆又审慎。

Network consumption,developing rapidly and forming a huge market,is changing people’s lives,especially young people in China. Through questionnaires,we found that young people,as the main decision-making behavior of online consumers,unlike traditional face to face shopping accomplished overnight,but closely related to their consumer behavior characteristics,consumer behavior factors,policies and other online merchants. Internet consumer behavior collected avant-garde and traditional,bold and prudent in one.