摘要
Based on the background of "Internet+",after fully sorting and studying on the relevant literature of focus strategy,the paper summarizes the basic modes and influence factors.Choosing the implementation of focus strategy is the best way to gain the competitive advantage in the narrow market,but not all the enterprises are suitable to choose focus strategy.This paper mainly uses the case study method,Kunming Ch999 is selected as a case study sample,through the resources and capability analysis of Ch999,as well as the comparisons with two e-commerce platforms of Taobao and Jingdong,extracting focus strategy modes of Ch999,the influence factors and risks of focus strategy of Ch999 are also studied.Finally,in order to ensure the smooth implementation of focus strategy,putting forward some risk prevention measures.
Based on the background of 'Internet+',after fully sorting and studying on the relevant literature of focus strategy,the paper summarizes the basic modes and influence factors.Choosing the implementation of focus strategy is the best way to gain the competitive advantage in the narrow market,but not all the enterprises are suitable to choose focus strategy.This paper mainly uses the case study method,Kunming Ch999 is selected as a case study sample,through the resources and capability analysis of Ch999,as well as the comparisons with two e-commerce platforms of Taobao and Jingdong,extracting focus strategy modes of Ch999,the influence factors and risks of focus strategy of Ch999 are also studied.Finally,in order to ensure the smooth implementation of focus strategy,putting forward some risk prevention measures.
