摘要
In the era of the rapid development of information technology,it is of great significance to study the combination of intelligent tourism industry and information industry and evaluate the intelligent tourism information service capabilities(ITISC).The purpose of this study is to explore a methodological approach of assessing ITISC,and offer insights into the theoretical investigation and practical development of ITISC.First,factor analysis is used to determine the object of intelligent tourism information service and the key evaluation items of ITISC.Next,analytic hierarchy process(AHP)is applied to the ITISC evaluation of Hanzhong City,a popular tourist attraction in China,as an example to verify the authenticity and operability of the index system.Then,importance-performance analysis is conducted to diagnose the strengths and weaknesses of Hanzhong City’s ITISC construction and some corresponding measures are put forward.The findings suggest that only through the improvement of tourism public database,the establishment of big data analysis system and the application of various forms of mobile intelligent terminal can achieve the generalization of tourism information,seamless,instant,precise and interactive,which will be the development goal of intelligent tourism information service.
In the era of the rapid development of information technology,it is of great significance to study the combination of intelligent tourism industry and information industry and evaluate the intelligent tourism information service capabilities(ITISC).The purpose of this study is to explore a methodological approach of assessing ITISC,and offer insights into the theoretical investigation and practical development of ITISC.First,factor analysis is used to determine the object of intelligent tourism information service and the key evaluation items of ITISC.Next,analytic hierarchy process(AHP)is applied to the ITISC evaluation of Hanzhong City,a popular tourist attraction in China,as an example to verify the authenticity and operability of the index system.Then,importance-performance analysis is conducted to diagnose the strengths and weaknesses of Hanzhong City’s ITISC construction and some corresponding measures are put forward.The findings suggest that only through the improvement of tourism public database,the establishment of big data analysis system and the application of various forms of mobile intelligent terminal can achieve the generalization of tourism information,seamless,instant,precise and interactive,which will be the development goal of intelligent tourism information service.
