摘要
从企业关系者的角度得出的企业形象不能说“必然是企业形象的系统性表现”。推行CI战略的企业如没有认识到这点,将影响到战略战术的制订与实施,达不到预期的目的。
What enterprise relatives consider as the image of enterprise is not necessarily the systematic manifestation of enterprise image. For the enterprises which carry out CI strategy, the negligence of this point will have negative impacts upon the formulation and implementation of their business strategy, and thus their expected goals cannot be achieved.
