吉林省冰雪产业发展现状及对策研究

Research on the Status Quo and Countermeasure of Ice and Snow Industry in Jilin Province

吉林省有着丰富的冰雪资源和完善的冰雪运动设施,长白山、长春市和吉林市已被打造为国内知名冰雪品牌,冰雪产业已成为吉林省新兴经济支柱产业之一。虽然拥有资源优势和交通优势,但吉林省冰雪产业仍存在产业体系不完善、经营管理水平较低、品牌知名度不高、专业人才缺乏等问题。发展吉林省冰雪产业,需要加强政府规划管理和政策支持,做强冰雪核心产业,壮大冰雪关联产业,构建冰雪人才体系,培育冰雪文化氛围。

Jilin province is rich in resources of ice and snow and has established good ice and snow sports facilities. Changbai Mountain,Changchun and Jilin have become famous ice and snow brands in China,and ice and snow industry has become one of the emerging economic pillar industries in Jilin Province. The ice and snow industry in Jilin has the resource advantage and the traffic advantage,but it has problems such as imperfect industrial system,low management level,low brand awareness and lack of professional talents. Jilin ice and snow industry need to strengthen the planning management and government policy support,strengthen core industry,build a snow talent system,and popularized ice and snow activities.