社会网络影响了农村居民消费吗

Does Social Network Affect the Consumption of Rural Residents

利用2014年中国家庭追踪调查数据,考察了社会网络对农村居民消费行为的影响。研究发现,各类社会网络对农村居民消费具有显著的正向影响,相较于传统的血缘和地缘关系,依托"邮电通讯"形成的关系网络对农户消费具有更大的作用,反映了当前农村社会网络结构演变的趋势特征。社会网络的消费效应传导路径显示,社会网络通过非正规金融融资和劳动力流动对农户消费发挥了正向促进作用,但其通过收入分配产生的消费效应相对有限。

We studied the impact of social network on rural residents’ consumption behavior, based on the data of Chinese household tracking survey in 2014. The results show that various social networks have presented significant positive impact on rural residents’ consumption. Compared with the traditional blood and geographical relationships, the relationship depending on 'post and telecommunications' has a greater effect in rural households’ consumption, which indicates the new trend of the evoluti on of rural social network structure. The transmission path of consumption effect of social network suggests that social network is beneficial to promote the consumption of farmers through informal financial financing and labor flow channels, whereas the consumption effect acted through income distribution channels is relatively limited.