手机零售市场的日历效应初探

A Tentative Discussion on the Calendar Effect of the Mobile Phone Retail Market

降低库存可以提高手机零售企业的效益。手机零售市场具有时间不确定性,也有一定规律性。特定日期、特定时刻往往是手机购买的旺季。亦即,手机零售市场可能存在日历效应。综合前人使用的研究方法可以推测,ARCH模型会确认手机零售市场的日历效应。由此可知,根据日历管理手机零售企业库存指日可待。

Reducing inventory can improve the efficiency of mobile phone retailing enterprises.The demand for mobile phone is uncertain.A specific date or a specific moment is often the peak season for mobile phone purchases.That is,there may bea calendar effect of the demand for mobile phone.Based on the research methods used by the predecessors,it can be inferred that the ARCH model will confirm the calendar effect of the mobile phone retail market.From this,improving the inventory management of mobile phone retailing company based on the date is coming.