旅游体验视角下的庙会开发探析

A Probe into the Temple Fair Development from the Perspective of Tourism Experience

庙会是由古代祭祀活动演变而来一种集祭祀、商贸、社交、娱乐于一体的综合性活动。随着现代人们对较高层次的文化旅游需求的增加,庙会的参与者由当地村民拓展到了周边的城市居民,这使得庙会在原有的文化属性、休闲属性和消费属性基础上又增加了异地属性。可见,现代意义上的庙会已经转化为典型的旅游活动,而旅游体验是评价旅游活动质量的标准,结合庙会的原始性、全民性和非日常性的特征,对庙会的活动进行有效开发,是提高旅游者旅游体验的基础。

Temple fair,which evolved from ancient sacrificial activities,is a comprehensive activity that integrates sacrifices,commerce,socialization and entertainment.With the increase of modern people’s demand for higher-level cultural tourism,the participants of temple fairs have expanded from local villagers to the surrounding urban residents,which makes the temple fairs add the attributes of different places on the basis of the original cultural,leisure and consumption attributes.Thus,temple fairs in the modern sense have been transformed into typical tourism activities,and tourism experience is the criterion for evaluating the quality of tourism activities.The effective development of temple fairs combined with the primitive,universal and non-routine characteristics of temple fairs is the basis for improving tourists’tourism experience.