5Klein,J.G.,Ettenson,R.,Morris,M.D.The animosity model of foreign product purchase:An empirical test in the People’s Republic of China[].Journal of Marketing.1998
6Aaker DA.Managing Brand Equity: Capitalizing on the Value of a Brand Name[]..1991
7Keller K L,Heckler S E,Houston M J.The effects of brand name suggestiveness on advertising recalls[].Journal of Marketing.1998
8Kohli Chiranjeev,Douglas W. LaBahn."Observations: Creating Effective Brand Names: A Study of the Naming Process."[].Journal of Advertising.1997
9ALEX SIMONSON,Bernd H Schmitt.Marketing Aesthetics:The Strategic Management of Brands,Identity and Image[]..1997
10Zhang,Shi,Bernd H.Schmitt."Activating Sound and Meaning:The Role of Language Proficiency in Bilingual Consumer Environments,"[].Journa of Consumer Research.2004