论大学生思想政治教育新媒体模式

The New Media Mode Used in the Ideological and Political Education for College Students

新媒体作为当今大学生学习和生活中的重要组成部分,早已不再是一种传播工具,而是一种人文环境,成为大学生接受信息、表达感情和展示自我的重要媒体平台。通过沈阳农业大学食品学院运用新媒体解决大学生思想政治教育工作实践表明,大学生思想政治教育运用新媒体具有快捷性和多样性、隐匿性和互动性、个性化和群体化等特点。大学生思想政治教育运用新媒体能够提高大学生日常管理和服务效率,拓宽大学生思想政治教育载体平台,创新大学生思想政治教育环境条件,深化大学生思想政治教育的实效性,增强大学生思想政治教育的自主性。因此,大学生思想政治教育应该主动占领网络思想政治教育阵地,不断丰富思想政治教育工作内涵;着眼大学生所想所需,提高思想政治教育的针对性;把握机遇,引导大学生展现自我风采与价值追求。

As an important part of college students' study and life,the new media has no longer functioned as just a tool of communication since long ago.It has also become a humane environment and an important media platform with which college students acquire information,express feelings and present themselves to the world.This paper expounds the definition and characteristics of the new media and the role it plays in the ideological and political education for college students.The practice that the faculty of food science of Shenyang Agricultural University applies the new media to solving the practical problems in the ideological and political education for students helps to probe into student participation in hot issues and their behavioural differences and guide students to use the new media correctly and strengthen the public opinion management in colleges and universities.