网络传播中高校辅导员对校园文化的舆情引导研究

Hefei Normal University School of Humanities

大众实时互动的网络社交技术正日益成为校园文化传播的重要平台,大学生在学习和生活中对微博、微信、QQ等网络媒体的依赖度也不断提高,他们已从校园信息的被动的接受者变为主动的参与者和传播者。高校辅导员作为引导大学生全面发展的一线工作者,应随时动态掌握校园网络舆情,发挥网络传播技术的有利因素,克服和化解消极影响,引导校园文化朝着积极向上的方向前进。

Public real-time interactive social networking technology is increasingly becoming important platform for the communication of tertiary campus culture,college students t,their dependence of network media such as weibo,We Chat,QQ enhances unceasingly in study and daily life,meanwhile they have changed from passive recipients of campus information into active participants and communicators.College counselors,as a firstline workers of promoting college students to seek all-round development,should Dynamically grasp the campus network public opinion from time to time,play the advantageous factors of network communication technology against negative influence in order to guide the campus culture heading in the positive direction.