论虚拟游戏体验对城市旅游欧美营销的影响——以杭州为例

Virtual Game Experience's Influence on the City Tourism Marketing in Europe and America

虚拟技术与旅游目的地营销的结合一直都是个当代课题。本文以杭州为例,分析虚拟游戏体验对城市旅游英、法、德、美营销效果的影响。这是虚拟旅游体验营销的实践案例,对于远程旅游市场营销有一些创新。

The integration between virtual technology and tourism destination marketing is always an issue in contemporary.Take Hangzhou as example,the article analyzes the virtual game experience 's influence on city tourism marketing in the UK,France,Germany and the USA.It is a practical case of tourism marketing based on virtual experience,and also a innovation in long-distance tourism marketing.