技能大赛对汽车营销专业教学改革的影响

The influence of skills competition on the teaching reform of automobile marketing

随着汽车市场的发展和不断成熟,汽车销售由"井喷"进入"平稳增长期",汽车市场对于汽车销售人才的专业能力和专业素养提出了更高的要求。因此,如何利用技能大赛这个平台,改进汽车技术服务与营销专业的教学方法,培养出素质过硬的汽车销售人才,是一个非常值得研究的问题。

With the development of the automotive market and continues to mature,car sales by 'blowout' into the 'steady growth' period,the automotive market for car sales personnel expertise and professionalism put forward higher requirements.So,how to use this platform skills competition,improve service and marketing professional automotive technology teaching methods,training of excellent quality automotive sales personnel,is a very worthwhile study.