从国外企业品牌管理看我国企业品牌管理

自进入二十一世纪以来,经济全球化的发展进程不断加快,企业间的竞争也越来越激烈。我国企业想要在竞争越来越激烈的国际化市场中取得良好的生存与发展,就必须加强企业品牌管理,一个良好的企业品牌管理,是企业提高市场竞争力、实现良好发展前景的有效手段。本文通过分析国外的企业品牌管理,从而为我国的企业品牌管理提供策略。

since entering twenty-first Century,the development of economic globalization has been accelerating,the competition among enterprises is becoming fiercer and fiercer.Chinese enterprises want to get a good survival and development in the international market,it is necessary to strengthen the brand management,a good corporate brand management,is an effective way to enhance the market competitiveness and achieve good development prospects.This paper analyzes foreign enterprise brand management,so as to provide a strategy for our country's enterprise brand management.