失效的“木桶理论”

Invalid “Barrel Theory”

"木桶理论"用生活中的事例形象说明,要想增加木桶容量,加高最低木板是最直接和有效的途径。而在全球化、互联网化背景下,"木桶理论"就不那么灵验了,一来平庸化会导致公司无法脱颖而出,二来所谓短板,外包即可,财务可以委托会计师事务所,市场公关可以委托广告公司,人力可以委托人才市场……一个公司只需要做好自己的产品,形成所谓的"长板效应"就行了。

The'barrel theory'uses the image of life as an example to illustrate that to increase the capacity of the barrel,raising the minimum board is the most direct and effective way.In the context of globalization and Internetization,the'barrel theory'is not so effective.Once the mediocrization will lead to the company not being able to stand out,the second is the so-called short board,outsourcing,finance can entrust accounting firms,market public relations You can entrust an advertising company,and the manpower can entrust the talent market...A company only needs to do its own products and form a so-called'long board effect'.