基于享乐主义购物价值的零售店内环境设计策略分析
摘要
消费者除了购买到所需的商品外,在购物过程中所得到的象征、愉悦和美感等享乐性的体验越来越重要。商店的环境也成为消费者选择购物场所的一个重要因素,商店的环境会影响到消费者的购买决策。
出处
《商业文化》
2012年第4X期200-200,共1页
Business Culture
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