中小企业产品销售的电子商务模式研究

消费者越来越热衷于网上购物,几乎已经变为一种时尚。中小企业在结合自身特点的形势下,应该开拓产品销售的电子商务新模式。本文通过描述我国中小企业开展电子商务模式的充分条件,以及我国中小企业产品销售的电子模式存在的问题,探讨了我国中小企业产品销售电子商务模式的选择研究。电子商务的发展对我国中小企业的良性发展起着重要作用。

the consumer is keen on shopping online, has almost become a vogue. Under the situation of small and medium-sized enterprises(smes) in combination with their own characteristics, should open up a new model product sales of electronic commerce. In China were described in this paper, through sufficient conditions of small and medium-sized enterprises to develop e-commerce mode, as well as our country small and medium-sized enterprise product sales of the problems existing in the electronic mode, discusses our country small and medium-sized enterprise product sales e-commerce mode choice studies. The development of e-commerce of our country healthy development of small and medium-sized enterprises(smes) play an important role.