摘要
随着大量外资的引进和国外名牌的涌入 ,我国名牌面临着极大的危机。文章分析了合资过程中名牌危机产生的背景和原因 ,提出了合资过程中保护我国名牌的对策。
Along with the import of large amount of foreign capital and the inburst of foreign famous brands, China's famous brands are facing great crises. The background and reasons for the cause of these crises while joining with foreign companies were analyzed. Some countermeasures for the protection of China's famous brands during this course were put forward.
