人民美好生活需要舆情指数的构建——基于浙江省的实证研究

Construction of public opinion index on the people's need for a better life: an empirical study of Zhejiang Province

满足人民日益增长的美好生活需要是中国特色社会主义现代化建设过程中的重中之重,也为社会舆情研究指明了新的研究方向。聚焦人民美好生活需要舆情并将其指数化,是社会舆情实证研究目前尚在探索的新领域。在构建中国特色的人民美好生活需要舆情测量指标体系的基础上,量化得出人民美好生活需要的舆情指数,是人民美好生活需要舆情研究的一大新创造,为全国人民美好生活需要的研究提供了参考。浙江省舆情研究中心基于浙江的社会舆情现状,总结梳理出了一整套完整的可操作性的指标体系并有效集成为社会舆情指数。

Meeting the people’s ever-growing needs for a better life is the core of modernization construction of socialism with Chinese characteristics,and it indicates a new direction of public opinion research.Focusing on the necessity of public opinion to the people’s needs for a better life and indexing it is a new field of empirical public opinion studies.Based on building an index system with Chinese characteristics,the study calculates the total public opinion index of people’s needs for a better life,which is innovative and can provide reference for relevant research across the country.According to the status of public opinion in Zhejiang Province,Zhejiang Public Opinion Research Center effectively integrates it into a complete and operational index system.