摘要
在流通领域改革不断深化的今天,连锁业蓬勃发展,其中特许连锁经营越来越引起人们的重视。本文通过对什么是特许连锁经营和特许连锁经营接受者的利弊分析,阐述了特许连锁经营的情况,指出我们正处在特许连锁经营快速发展的起跑线上。
With the deepening of reforms in the circulation system and the emerging of chain store operations, franchise as a form of business has drawn unprecedented attention. This essay illustrates the status quo of franchise in China through an analysis of the nature of franchise and the advantages and disadvantage on the part of franchisees in a franchise.
