公众形象与图书馆CI战略

Public Image and Library's CI Strategy

简述了公众形象与CI战略的基本含义,进而对图书馆如何导入CI战略从而树立良好的公众形象问题进行了探讨。

This paper briefly expounds the basic connotation of the public image and CI strategy, and further probes into the problem of how to introduce CI strategy and set up excellent public image.