解决现存问题 推进营销创新

加入WTO ,中国在赢得世界市场的同时也将国内市场国际化了。在买方市场上面对来自国内国际竞争对手和知识经济的挑战 ,我国企业的营销应在营销观念、定价策略、品牌战略、网络营销和销售通路等方面解决现有问题 ,实施创新 ,以期在全球化的市场竞争中立于不败之地。

Under the impact from the economic globalization today's marketing develops rapidly in the direction of global integration and digital subsistence. Since joining TWO, China's domestic market is internationalized while wins the world market. Facing the challenge from the rivals of both home and foreign companies and the knowledge economy, the marketing of Chinese businesses should solve the current problems and implement innovation measures in marketing concept, pricing tactic, brand strategy, network marketing and distribution channel so as to reach the undefeated land.