隐性需要:产品创新重要的信息源

Latent Needs:A Key Source of Product Innovation

主要研究了作为产品创新重要信息源的消费者需要;在对消费者需要进行分类的基础上,着重对隐性需要的内涵、特点和作为创新重要信息源的作用进行了分析,并进而提出挖掘隐性需要的具体方法与步骤。

The paper analyzes the needs of consumer as a key source of product innovation.Based on the classification of consumer needs,it focuses on latent needs,ecplore its meanings,characteristics and roles as a key source of innovation.At the end of the paper,it suggests a process of using latent needs in marketing research.