广西忻城土司衙署景区旅游形象设计与传播策略探讨

Propagation Strategies and the Designing of Tourist Images for Tusi's Government Office in Xincheng of Guangxi

广西忻城土司衙署是全国重点文物保护单位,是国内现存规模最大、保存最完整的土司建筑之一,被誉为"壮乡故宫".该文从广西忻城土司衙署景区旅游现状以及形象问题分析入手,对土司衙署景区旅游形象要素进行设计,并对土司衙署景区旅游形象整合与传播策略进行了较为深入的探讨.

The Tusi Yamen (the government office in feudal China) of Xincheng County in Guangxi,which became historical relics under the protection of the Chinese government,is one of the most extensive and best-kept Tusi constructions in China.It is named 'the Palace of Zhuang Minority'. In the thesis,the author focuses the research on the conformity of images and the propagating strategies to the scenic spot of Yamen of Tusi in Xincheng County by analyzing and designing its tourist images.