合肥市普通高校大学生足球小群体的消费水平及结构分析

An Analysis on the Consumption Level and Structure of the Football Community of the College Students in Hefei

采用文献研究和问卷调查等方法,对合肥市大学生足球小群体的消费水平及消费结构进行分析、研究。结果表明,合肥市大学生足球小群体的总体消费水平不高,购买足球鞋、队服和订阅体育报刊是其主要消费因素,但高年级有所不同。消费结构倾向偏重于实用性消费。

Through the ways of documentation and questionnaire, analysis and study are made onthe consumption level and structure of the football community of the college students in Hefei .Theresults show that the overall consumption level of football community among college students in Hefeiisn't very high---purchasing football boots, team costumes and subscribing to sports newspapers andperiodicals.But differences can be found among the senior students. The consumption structure tendsto practical consumption.