摘要
发展第三产业 ,提升现代服务业在传统服务业中的地位和比重 ,已经成为我国产业结构调整的重要方面。通过在旅游营销中实施品牌策略和CI战略来树立企业品牌形象和产品品牌形象 。
It is the important aspect of adjustment of industrial structure in our country to raise the status and proportion of the third and modern service business. Practising the brand and CI strategies during tourism marketing is of positive significance for the development of tourism industry and creation of a brand of a tourist production or enterprise.
关键词
旅游营销
品牌
CI战略
Tourism marketing, brand, CI Strategies
