商誉的社会价值

The Social Value of Goodwill

商誉的社会价值就是商业信誉对社会的影响和作用,良好的商业信誉可以增加社会的信任感,提高企业的知名度,避免企业的生存危机,给社会民众带来信心和稳定感。建立商誉的根本要诀是诚信。由于商誉对企业发展十分重要,必须予以高度重视。

Goodwill is one of the immaterial capitals of the enterprise, and refers to the commercial credit and reputation. The social value of goodwill is goodwill's effect on the society. Enterprise's operating activities embody the goodwill. Faith is not only the essential of one's conduct but also the vital lifeline of the enterprise. The enterprises, which have good credit and reputation, will win high marks from the society; otherwise, they will be cast aside by the society.