试论我国企业在国际营销中的品牌策略

Discussion on brand strategy of Chinese enterprises in international marketing

当今国际市场竞争已跨越产品竞争阶段而进入了品牌竞争的时代。我国企业要在国际市场站稳脚跟,就必须要有自己的品牌,从而摆脱终"为他人做嫁衣裳"的不利局面。

Current international market competition has spanned product competition period and entered into brand competition period. Chinese enterprises must have their own brands and cast off the situation that works as dowry for others in order to have a space in international market.