上海市青少年体育竞赛市场的开发现状及对策研究

A Study on the Development of the Teenagers Sports Competition Market in Shanghai and the Countermeasures

采用文献资料法、调查法、数理统计法,依据经济学、体育市场学等基本理论,结合上海市青少年体育竞赛的实际情况,对上海市青少年体育竞赛市场的开发现状、存在的问题进行分析,在此基础上,提出培育和开发上海市青少年体育竞赛市场的对策措施,旨在为体育主管部门提供一定的参考。

Using the methods of documentation, investigation and statistics, the authors made ananalysis on the present situation and the existing problems of the development of the teenagers sportscompetition market in Shanghai. Hence the countermeasures of nurturing and developing teenagers'sports competition market in Shanghai are put forward so as to server as reference for the administra-tion of sports.