对于信息商品促销策略的探讨

随着经济和科学技术的发展 ,社会信息化程度越来越高 ,信息需求趋于多样化和社会化 ,信息开始进入市场流通并成为商品 ,因此信息商品的促销问题日益受到重视 ,本文在介绍信息商品的含义及特性的基础上 。

With the development of economy and technology,the degree of social informationalize is more and more higher,information demands are inclined to diversification and socialization,information are entering into market circulation and turn into commodity,which make the promotion question of information commodity increasingly take into account.This paper discusses promotion strategy of information commodity on the base of it's meanings and characteristics.