美学与工业技术结合的回顾与展望——浅谈审美在现代工业生产中的重要作用

THE RETROSPECT AND PROSPECT OF THE COMBINATION OF AESTHETICS WITH INDUSTRIAL TECHNOLOGY ——A brief discussion of the important function of aesthetics in modern industrial production

试图通过人类工业产品从古代、近代到现代发展的历史回顾,从审美与工业技术的结合上,探讨美学(审美)在工业产品设计生产中的重要作用。并以此呼吁企业家与企业管理者,在工业产品的设计生产中要实行审美与工业技术的紧密结合,在注意产品质量、产品技术先进性的同时,更要注意产品外观与包装的个性化、人性化、审美化,注意产品与环境的和谐关系,注意消费者的审美需求,进而推动我国民族工业产品的国际化。

This article studies the historical trace of the development of human industrial production from the ancient times to the modern world from the view point of the combination of aesthetics with industrial technology. It holds the view that the production of modern industrial products is not only promoted by science and technology but also by aesthetics, which is an unnegligible aspect in its application to the production of industrial products. With the development of modern industry, the role of aesthetics in industrial products is becoming more and more important. The production of industrial products needs the close combination of aesthetics with industrial technology. While paying attention to the quality and modernity of products, they must pay attention to the individuality, humanity and aesthetics of product appearance and packaging and pay attention to the harmonious relationship between products and environment and to the aestheticrequirements of consumers thus promoting the internationalization of the national products.