摘要
读者满意是读者忠诚的基础,图书馆应借助客户关系管理系统了解读者需求、培养读者忠诚度、 加强对核心读者的管理和服务,从而提高图书馆的经济效益与社会效益,增强图书馆的竞争力。
The article briefly explicates the important significance of raising the reader satisfaction with the library, analyses the problem of raising the readers' satisfaction, and explores how to raise the customers' satisfaction by Customer Relationship Management.
出处
《图书馆学研究》
2003年第9期60-62,共3页
Research on Library Science
