旅游需求函数的研究

THE RESEARCH OF TRAVEL DEMAND FUNCTION

由于旅游区价格具有一定的刚性和稳定性,采用直接观察法不易得出旅游需求函数。文章通过对旅行成本法的研究,首次提出试用旅游复合成本的变化来替代旅游区价格的变化,综合考虑收入、时间的机会成本等因素,使用出游率和旅游复合成本2个指标,建立旅游需求函数,揭示旅游需求规律,探索出一种简易可行计算旅游需求函数的方法。

The price of tourist attraction is stability which is hard to work out the travel demand function with the adoption the direct observational method. With the study of travel cost method, this paper uses the complex cost of travel to replace the price of tourist attraction price. Considering the income of traveler and the opportunity cost of time, this paper establishes the demand function of tourist attraction with the indexes of travel rate and complex cost of travel. This paper finds out a simple and feasible method to calculate demand function of tourist attraction