浙江民营企业实施名牌战略的对策

Countermeasures to be Taken by Zhejiang Civilian-run Enterprises in Implementing Brand Strategy

本文通过剖析近几年浙江名牌建设现状,揭示当前实施名牌战略中存在的一些突出问题。同时,结合全球经济一体化的新形势,提出民营企业如何正确运用名牌战略,发挥名牌优势的对策。

By analysing the \%status quo\% of constructing brand names in Zhejiang in recent years, this paper reveals some problems existing in implementing brand strategy at present, and based on the new situation of the global economic integrity, puts forth countermeasures for Zhejiang civilian\|run enterprises to take in applying the brand strategy and bringing into full play the brand name advantages.