后SARS时期旅游营销策略创新

Marketing Strategy Innovation in Tourism in the Post-SARS Period

后SARS时期 ,旅游营销环境发生了很大的变化 ,如何应对这一局面 ,创新旅游营销策略便势在必行 ,这可从创新旅游营销观念、创新旅游营销内容与创新旅游营销方式三个方面进行努力。

Based on analysing the change of marketing environment in tourism in the post-SARS period,this article discusses the problem of marketing strategy innovation in tourism from three aspects:the innovation of marketing idea,the innovation of marketing content and the innovation of marketing mode.