摘要
从大的方面看,影响西北地区销售企业盈利能力的市场因素主要有7个:供求总量、营销机制、价格到位率、零售比率、机构用户、销售结构和库存战略。
In northwestern China, the demand for oil is big, and it is growing rapidly. The price of finished oil is rising gradually. The price of gasoline and diesel oil in 2002 was higher than that of them in 2001 by 600 yuan and 590 yuan respectively. The sales volume of northwest company of PetroChina was more than that of 2001 by 1.07 million ton. Meantime, the total profit volume of it reached $570 million. How did northwest company of PetroChina make profit?
出处
《中国石油企业》
2003年第10期44-45,8,共2页
China Petroleum Enterprise
