打造餐饮客户关系管理的新模式

Creation of New Mode of Customer Relation Management for Food and Beverage Business

客户关系管理是餐饮企业运营过程中十分重要的一个环节,在现实操作中,许多餐饮企业在进行客户关系管理时,盲目性、随意性、非科学性的成分很重,大多缺乏一套行之有效的科学的客户关系管理模式,亟待一种科学的思想、方法、手段来重新打造新型的客户关系管理模式。

Customer relation management is a very important link in the process of operation for food and beverage business. However, in the real practice it is found that a lot of food and beverage enterprises do their business blindly, unscientifically and at will to a considerable extent in the aspect of customer relation management. Many of them lack a set of effective and scientific modes of customer relation management. What is in urgent need now is to re-create new customer relation management modes by means of scientific thinking and methodology.