摘要
中国加入WTO以后,家具企业面临着国内同行的竞争和国外企业的冲击,家具企业如何应对新的挑战,增强竞争力是一个现实问题。本文分析了客户关系管理系统在改善企业管理、改善家具企业零散特性中的作用,并指出了家具企业实施客户关系管理系统的关键。
Customer relationship management (CRM) is a newly developed business management system. After presenting the current status of the furniture industry since China's entry into WTO, the author explored the functions of CRM in the Chinese furniture industry, such as improving the management mode, changing the scattered status, and hence helping the businesses increase their customer base and competitive ability. In the end, the key factors for enforcing the CRM system in China's furniture industry were pointed out.
出处
《木材工业》
2003年第5期22-24,共3页
China Wood Industry
关键词
中国
家具企业
企业管理
客户关系管理系统
Customer relationship management (CRM) system
Furniture enterprises
Scattered industry
