我国金融企业营销环境分析

Analysis of marketing environment of Chinese financial enterprises

随着中国政府履行在加入WTO时的承诺,我国金融市场已经开始逐步开放,国内的金融企业将面临更大的生存压力。为保证决策正确,必须对企业营销环境进行充分了解。采用SWOT(S:优势;W:劣势;O:机会;T:威胁;)分析法,从4个方面对我国金融企业的营销环境进行了分析。目前中资金融企业将面临更多的市场机会,同时也面对了很多的威胁,要充分利用已有的优势,规避劣势,以取得更大的发展。

With China's entry into WTO, it has started to open its financial markets step by step as it had promised, and now domestic financial enterprises are facing more and more pressures from foreign newcomers. To keep their continuous development, domestic financial enterprises need to understand this new business environment. By using SWOT analysis approach, market opportunities and threats as well are perceived for domestic enterprises. In order to gain competitive power , it's very crucial for domestic enterprises to make better use of their advantages they already have and evade their disadvantages.