体验经济时代营销理念初探

Marketing concept in experience economy age

科技进步推动经济的发展,而经济发展与社会形态的变迁息息相关,随着科技、信息产业日新月异的发展,人们的需求和欲望,消费者的消费型态也相应的受到了影响。通过对体验经济时代的经济环境和消费者消费需求的分析,对在体验经济时代应采取的营销理念提出了一些建议。

The development of science and technology drives economic development. However, the development of economy is closely linked to the change of social model. With the rapid progress in technology and information industry, people's demands and appetites and consumption model of consumers alter correspondingly. The aim of this article is to provide some marketing concepts fitted for experience economy age through the analysis of economic circumstances and consumer s demands.