论全球化背景下美国大众文化传播

American Cultural Expension in Globnization

本文就文化全球化背景下美国大众文化的扩张的表现、实质、手段以及对受传播者的影响作了探讨,指出美国流行文化的不受限制扩张的危害.并且讨论了受传播国家是怎样面对美国强势文化的冲击,以及扩张过程发展的最终结果.

The article Analyses the influence caused by the hegemonic expension of Americanculture . After discussing its performance ,essencialty and means, the paper indicates the possible menace brought by the unlimited expension and discuss how those receivers face the impact. At the end ,the paper indicates the affirmed result of the expension.