摘要
本文采用问卷调查、个别访谈、文献资料、数理统计等研究方法 ,对南京市电脑体育彩票市场消费者的基本构成进行了实证研究 ,结果发现 ,体彩消费者的年龄是以 2 1岁到 40岁为主要消费群体 ;职业特征是以工人群体人数比例最高 ;彩民中大部分人的学历层次并不高 ;彩票消费者的男性人数要大大多于女性人数 ;彩票消费者中仍以南京市常住人口为主体。
The authors conducted an empirical study of the basic components of the sports computer lottery purchasers in Nanjing, using such methodologies as questionnaires, interviews, literature reviewing and mathematical statistics. The study has reached the following findings: most sports computer lottery purchasers are people 21 to 40 years of age; workers make up the largest proportion of the players; the majority do not have a high educational level; male purchasers overwhelmingly outnumber female purchasers; and the permanent residents of Nanjing still form the major portion of this type of consuming population.
出处
《体育与科学》
CSSCI
北大核心
2003年第5期10-12,21,共4页
Sports & Science
基金
2 0 0 1年江苏省体育局课题
批准立项号 :TY1 30 1。
