摘要
本文运用文献分析法和历史学、经济学的视角 ,回顾了奥运会扭亏为盈的转折点以及之后历届奥运会盈利情况 ;分析了奥运会创造经济价值的几种主要手段 ;初步预测了 2 0 0 8年北京奥运会可能带来的经济效益 ;最后分析了拉动经济增长的原理和具体措施。
The paper retrospect the history background of the process of how Olympic Games make up the deficits and get surpluses and the situation of the Olympic Games after that,and analyze the main measures the Olympic Game used to gain business value. Finally, the author analyze and predict the potential business chance brought by 2008 Olympic games, analyze the economic principle of how the economic benefit was formed and advance the specific measures on how to get the economic benefit.
出处
《广州体育学院学报》
北大核心
2003年第5期13-16,共4页
Journal of Guangzhou Sport University
关键词
奥运会
商机
经济分析
Olympic Games
Business chances
Economic analysis
