中国高校体育产业化现状与趋势

The Development of Current Chinese Physical Education Industry

在市场经济条件下 ,中国体育产业发展方向已初见端倪 ,作为体育产业组成部分的高校体育产业的发展则相对滞后。高校体育产业结构单一 ,其科研条件、资金和人才优势未能在体育产业化发展中发挥应有的作用。旧体制及管理理念的惯性影响、相关政策法规的不健全是高校体育产业化发展的限制因素。但在经济全球化浪潮到来之际 ,高校体育产业也必将全方位地被融入到体育产业总体发展与竞争当中。

The development of current Chinese physical education industry indicated a clarified way under the market economic environment. But the industry in universities shows a different situation. The merit on scientific research condition, funds and human resource of the universities didn't play a reasonable role in their industrialization process. The reason could be ascribed to the past administration consciousness and to lack of relative police and legal items. Fortunately, the physical education industry in the universities will be involved in the development and contest of social physical education industry with the economic globalization.