摘要
为了准确地进行市场营销活动、提高营销组合4P的有效性,以顾客价值理论基础构建了旅客市场细分模型,定量描述了旅客对于交通工具的选择行为。
To carry marketing actions effectively and to boost the validity of 4P's, partitioning, prioritizing and positioning must be the central issues. The paper proposed the model of subdividing passenger market on the basis of customer value. The mathematical model described quantitatively the choice behavior of passengers in their selection of transport vehicles.
出处
《工业工程与管理》
2003年第5期35-37,共3页
Industrial Engineering and Management
基金
国家自然科学基金重大资助项目(79990580)
