摘要
据统计,广告在英文报纸上占的版面多达百分之六十至百分之七十,在英文杂志上所占的版面就更大。广告对社会各个方面的影响越来越大。"硬卖"广告是人们每天眼见耳闻的一种广告。本文旨在介绍这一类广告的风格特点和功能。
Advertisements, according to statistics, often cover 60 to 70 percent of space of English newspapers and even more space of English magazines. They have become more and more influential in every aspect of society. Hard -Sell advertisement is a kind of advertisements that people hear, read, watch and see every day. This article is to introduce the stylistic features and functions of the Hard-Sell advertisement.
出处
《柳州职业技术学院学报》
2003年第3期72-75,共4页
Journal of Liuzhou Vocational & Technical College
