以环保税为契机出口企业实现品牌经营的经验做法与启示——以广州丽视广告材料有限公司为例

Experience and Enlightenment of Export Enterprises to Realize Brand Management with Environmental Protection Tax as Opportunity——Take Guangzhou Allysign Advertising Material Co., Ltd. as an example

环保税的正式实施在一定程度上对生产制造型企业产生了不同的影响,部分行业也面临着重新洗牌的局面,特别是在"散乱污"和高污染代工行业。环保税促进绿色发展的正向效应正逐步显现出来。以广州丽视广告材料公司为例,开征环保税后企业的出口业务量反而有所增加。本文重点研究丽视公司通过打造优势产品并综合运用多种品牌推广手段来实现品牌经营的成功做法,为欲提高品牌知名度的企业提供解决方案。

The formal implementation of environmental protection tax has different effects on manufactur-ing enterprises to a certain extent, and some industries are also facing the situation of re-shuffling, espe-cially in the 'messy' and high-polluting OEM industries. The positive effect of environmental protection tax on promoting green development is gradually emerging. Taking Guangzhou Allysign Advertising Material Company as an example, the export business volume of enterprises increased after levying environmental protection tax. This paper focuses on the successful brand management practices of Allysign company through creating su-perior products and comprehensive use of various brand promotion means, to provide solutions for enterprises that want to improve brand awareness.