会展业智能化升级的发展现状与对策研究

Research on the Development Status and Countermeasures of Intelligent Upgrading of Exhibition Industry

会展业作为服务业的一部分,为我国经济的增长注入了源源不断的动力。但在当今智能化快速发展的时代,传统会展业出现了很多问题,形势导向会展业必须进行智能化升级,但会展企业创新能力不强、转型成本较高又缺乏统一管理,导致企业抓不到主要方向,进程缓慢。本文基于目前会展业发展的现状,识别现存问题,并提出相应发展对策。

As a part of service industry,exhibition industry has injected a steady stream of power into the economic growth of our country.However,in the era of intelligence and speed,there are many problems in the traditional exhibition industry.The situation-oriented exhibition industry must be upgraded intelligently,but the innovation ability of exhibition enterprises is not strong,the transformation cost is high,and there is a lack of unified management.As a result,enterprises can’t grasp the main direction,the process is slow.Based on the present situation of the development of exhibition industry,the existing problems are identi-fied and the corresponding development countermeasures are put forward.